We believe in startups and their potential to develop innovative proposals that contribute to the evolution of the construction sector, the closing of technological gaps and the resolution of business challenges.

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February 1 to 28



At Coninsa "Construimos Bienestar", for 50 years we have developed housing and infrastructure projects that have contributed to the development of the country. We want to strengthen our open innovation strategy through the Venture Client Coninsa program, in order to become the pioneer client of startups or solution providers that have innovative proposals for the company's strategic challenges.

Through this open innovation program we seek to create a long-term relationship with the startups or solvers, to work together in the acceleration of their ventures, the closing of technological gaps in the industry and the exploration of strategic alliances.

Terms of Reference

of innovation

Challenge 1
Automation of construction and administration processes at a construction site.

How to automate the calculation, the quantities on site and the updating of prices to control and reduce the costs of delays?

Challenge 2
100% digital sales

How could the commercial and customer experience team + DEI Management (Business Management), digitize 100% the sales process of housing projects, seeking to increase the speed and number of properties sold annually? number of properties sold annually?

Challenge 3
New models for access to housing

What alternatives, investment and/or financing models, other than traditional banking, can be developed to to stimulate access to housing?


for startups

Strategic contacts

Accompaniment and mentoring with high-level leaders.


Possibility of making Coninsa the client of your startup, generating alliances to innovate.

Access to resources

Resources for the execution of pilots.


Opportunity to be part of the transformation of the country's infrastructure and construction sector.


Possibility to work in a real environment with work cells that allow you to enrich your solutions.

Learn more

about the program

Play video

of innovation

We are a diverse team of leaders who love ideas, creativity and entrepreneurship.

Julián García Cadavid

National Operations Manager


Isabel Cristina Londoño

National Commercial and Customer Experience Manager


Nicolás Piedrahíta



Marcela Agudelo

Senior Innovation Analyst


Ana Maria Herrera

Innovation Coordinator


Eliana Arboleda

Acceleration Programs Director


María Isabel Uribe

Operation Manager Medellín

Endeavor Colombia


of the call

February 1

Launching of the challenges

At this stage, applications for participation of startups will be received under the conditions of the Terms of Reference of the call. Additionally, doubts that arise in the course of the call will be resolved.

March 13

Closing of the call for applications

During this period of time, Endeavor and Estratek pre-filter the startups with the information from the application forms.

April 10

Pitch day

The semi-finalists in the selection process will have the opportunity to present their solution and how it would adapt to the selected challenge to the Coninsa Venture Client Committee.

January 24
Launching of the challenges
February 24
Closing of the call for applications
March 24
Pitch Day
Do you have any questions?

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Focus 1

Automation of construction/administrative processes on site

How to automate the calculation and quantities on site, and the updating of prices to control and reduce the costs of lags?


In the execution of the work there are different difficulties due to the high manuality in the handling of the information, causing that the comparison or analysis of some data is not done in the most opportune way, impacting the work budgets.
information, causing that the comparison or analysis of some data is not done in the most opportune way, impacting the work budgets. A cost control should be carried out that allows traceability between the projected, the consumed and the
projected, consumed and executed, since 95% of the projects present budgetary novelties.
Coninsa performs monthly budget controls, which take from 8 to 12 days a month.
In this process we have the intervention of 4 people from the construction staff (storekeeper, master, resident and construction manager).
In order to understand the challenge posed, it is important to take into account the following problems:

  • Projections are made when budget availability is insufficient to make payments.
  • There is a difficulty in the allocation and/or routing of costs.
  • There are difficulties in the methodology for the development of the executed value of the budget to date.
  • There are difficulties in keeping real time validations, inventories and minutes.
  • A problem arises due to price changes and the failure to update the purchase database on time, affecting the calculations.
  • There is no tool to identify whether there are cuts ahead or behind schedule versus the execution of the work.
  • There is no alarm system to qualify the quality and reliability of budgetary control.

Focus 2

100% digital sales

Challenge: How could the commercial and customer experience team + DEI Management (Business Management) digitize 100% the sales process of housing projects, aiming to increase the speed and number of properties sold annually?


In the construction sector it has been traditional the assisted and face-to-face sales, in recent years and thanks to the pandemic, digital sales increased; these sales are not 100% digital, it may be that the lead is generated by a digital medium and is closed with assisted sales or that the lead is generated in a traditional way and is closed by digital channels.
closed through digital channels.

If we manage to generate an attraction of new customers residing in Colombia and in the world, who for different barriers do not dare to buy in Colombia, and offer them a 100% self-managed sales closing (choice of the property, quotation, payment plan and credit simulator, payment gateway, currency option) that allows new customers to access our market.
Today one of the favorite sources to initiate the sales process are digital channels, by 2022 we reached 79,967 leads, and during 2022 sales were made for 3,173 units where 47% correspond to digital channels with assistance in closing the deal.
Assisted sales increase customer acquisition costs and limit coverage capacity, slowing the process of growth or expansion into other markets. Similarly, and with the caveat that our commercial team and sales tools have been significantly strengthened, the lack of coordination with the fiduciary, the lack of
The lack of articulation with the fiduciary, financial enablers and the purchase only with local currency, among others, limits our market and its expansion.
Virtuality opens an opportunity to generate a solution that allows selling homes in a 100% digital way, where the client, as in other sectors, can self-manage and obtain information that makes his experience memorable, follow up on his project or investment and consult countless times information of interest. This means achieving a 100% digital purchase as people do today when buying a vehicle or a garment online.
100% digital sales undoubtedly represent an opportunity for expansion; however, aspects such as:

  • Fiducia: a proposal must be generated that allows for the practical integration of fiducias, taking into account that they are a crucial actor in sales and have a low level of technological implementations, making their integration with other solutions difficult.
    There are trusts with more technological services that imply a higher cost.
  • Customers still have to overcome the trust barrier, as the purchase of a property represents a high investment and they are used to physical sales.
  • There is resistance on the part of customers to being served by virtual assistants.
  • There are costly elements such as virtual models and tours that sometimes make the digital option unfeasible compared to the traditional one.
  • The virtual purchase must consider the local currency barrier, offering other payment options other than the local currency.
    If they are foreign currencies, the intervention of a broker should be considered.

Focus 3

New models of access to housing

What alternatives, investment and/or financing models, other than traditional banking, can be developed to
to stimulate access to housing?


Colombia is one of the countries with the lowest percentage of home ownership in LATAM, according to figures from DANE in Colombia only 39.4% of the population lives in a home of their own, one of the main problems faced by Colombians is access to financing, which has been in the hands of traditional banks.

The mortgage portfolio, including credit portfolio and housing leasing in Colombia, in 2021 was worth approximately $115 trillion pesos, of which only 28% was in the VIS housing segment, which shows that the greatest housing finance challenge is in the lower segments.

Coninsa, a company dedicated to the development of real estate projects, with special attention to the VIS segment, contributes to the great dream of home ownership.
One of the great challenges faced by the company to help fulfill this dream is to enable other financing alternatives in the home buying process.

In 2022 alone, due to the lack of options in the market other than traditional banks to finance the deed, part of the down payment, renovations and mortgage loans, Coninsa had $38 billion in withdrawals due to credit denial, scarce resources and lack of subsidies.

Therefore, for the development of our challenge, "New models of access to housing", we are guided by the following questions:

  • New ways to access housing considering new investors, new forms of financing alternatives to traditional mortgage credit offered by banks. Even, new successful financing models for specific moments such as: deeds, finishing, down payment.
  • Structuring of networks, models and figures that promote investment in real estate, with opportunities to invest low amounts.
  • Structuring a funding network with more competitive rates to attract new investors.
  • Lower rate of withdrawals due to credit denial and scarce resources (does not include unemployment).